Content Planning and Strategy

 

Content Marketing Audit

The first step to gaining control over your content marketing efforts is to understand what content you have already and how it may be updated, refreshed, repackaged, or otherwise reused (as well as what needs to go). In this service, I evaluate and document every piece of your content—website pages, blog posts, case studies, reports, webinars, podcasts, and so on—and make specific suggestions for each. This gives you visibility into opportunities and gaps in your content marketing and a starting point for future content planning.

 

Starting at $750


Content Calendar Planning

Are you coming up empty when trying to generate ideas for your company blog or resource center? I’ll work with you to identify topics that resonate with your target audience, helping you bring in more traffic, build your brand authority and credibility, and cultivate trust with prospective customers.

 

Starting at $1500 for three months

Starting at $2750 for six months


Content Marketing Audit

The first step to gaining control over your content marketing efforts is to understand what content you have already and how it may be updated, refreshed, repackaged, or otherwise reused (as well as what needs to go). In this service, I evaluate and document every piece of your content—website pages, blog posts, case studies, reports, webinars, podcasts, and so on—and make specific suggestions for each. This gives you visibility into opportunities and gaps in your content marketing and a starting point for future content planning.

 

Starting at $750

Content Creation

I specialize in making the complex comprehensible in web copy, blog posts, case studies, white papers, infographics, and more. Whether you have ideas or want me to brainstorm with your team, the end result will be an engaging narrative that informs your audience and furthers your content marketing goals.

Pricing is per project or per hour depending on the scope, length, and nature of your project.

Content Strategy and Consulting

Need more than just a few one-off pieces for your website? I can work with your team to identify your content needs, brainstorm story ideas, plan editorial calendars, and define an overall content marketing strategy. I can also help institute processes and tools that support better content creation, such as creative briefs and editorial style guides.

Editing

Sometimes the copy just isn’t quite up to snuff—or you’re concerned about typos and errors. Whether a piece needs basic copyediting or an overall revision, I’ve got skills in proofreading, grammar, and style guides to ensure your content flows, is error-free, and written in a consistent voice and tone.

Resume Writing

Most people aren’t great at writing about themselves (myself included!), so summarizing who you are as a professional can be excruciating. Whether you are new to the workforce, changing careers, or looking for a different job, I’ll comb through your work history to uncover your unique abilities, leadership and communication style, and accomplishments. You’ll end up with a resume and a short professional bio that capture your value by showing what you’ve done, not just describing it with corporate jargon and buzzwords.

Cost: $300, which includes a phone interview of about an hour.

 
 

Content Calendar Planning

Are you coming up empty when trying to generate ideas for your company blog or resource center? I’ll work with you to identify topics that resonate with your target audience, helping you bring in more traffic, build your brand authority and credibility, and cultivate trust with prospective customers.

 

Starting at $1500 for three months

Starting at $2750 for six months


Content Creation

I specialize in making the complex comprehensible in web copy, blog posts, case studies, white papers, infographics, and more. Whether you have ideas or want me to brainstorm with your team, the end result will be an engaging narrative that informs your audience and furthers your content marketing goals.

Pricing is per project or per hour depending on the scope, length, and nature of your project.

Content Strategy and Consulting

Need more than just a few one-off pieces for your website? I can work with your team to identify your content needs, brainstorm story ideas, plan editorial calendars, and define an overall content marketing strategy. I can also help institute processes and tools that support better content creation, such as creative briefs and editorial style guides.

Editing

Sometimes the copy just isn’t quite up to snuff—or you’re concerned about typos and errors. Whether a piece needs basic copyediting or an overall revision, I’ve got skills in proofreading, grammar, and style guides to ensure your content flows, is error-free, and written in a consistent voice and tone.

Resume Writing

Most people aren’t great at writing about themselves (myself included!), so summarizing who you are as a professional can be excruciating. Whether you are new to the workforce, changing careers, or looking for a different job, I’ll comb through your work history to uncover your unique abilities, leadership and communication style, and accomplishments. You’ll end up with a resume and a short professional bio that capture your value by showing what you’ve done, not just describing it with corporate jargon and buzzwords.

Cost: $300, which includes a phone interview of about an hour.

 

Services

 

Content Creation

I specialize in making the complex comprehensible in web copy, blog posts, case studies, white papers, infographics, and more. Whether you have ideas or want me to brainstorm with your team, the end result will be an engaging narrative that informs your audience and furthers your content marketing goals.

Pricing is per project or per hour depending on the scope, length, and nature of your project.

Content Strategy and Consulting

Need more than just a few one-off pieces for your website? I can work with your team to identify your content needs, brainstorm story ideas, plan editorial calendars, and define an overall content marketing strategy. I can also help institute processes and tools that support better content creation, such as creative briefs and editorial style guides.

Editing

Sometimes the copy just isn’t quite up to snuff—or you’re concerned about typos and errors. Whether a piece needs basic copyediting or an overall revision, I’ve got skills in proofreading, grammar, and style guides to ensure your content flows, is error-free, and written in a consistent voice and tone.

Resume Writing

Most people aren’t great at writing about themselves (myself included!), so summarizing who you are as a professional can be excruciating. Whether you are new to the workforce, changing careers, or looking for a different job, I’ll comb through your work history to uncover your unique abilities, leadership and communication style, and accomplishments. You’ll end up with a resume and a short professional bio that capture your value by showing what you’ve done, not just describing it with corporate jargon and buzzwords.

Cost: $300, which includes a phone interview of about an hour.