Content Creation and Strategy
Content Creation
These writing services can be customized to your specific needs. Contact me for an estimate or more information.
Blog Posts
Your business blog is a critical tool to promote your business and build brand trust and credibility. My process includes online research, light SEO keyword research, and headline suggestions. Monthly plans are available.
Clients include: Google, Clarify Health, ImageTrend, NP Digital, AllCampus, Harvard Business Review sponsored content
Thought Leadership Articles
Busy executives often have a lot of great ideas but little time to write about them. Let me help you organize and document your thoughts and transform them into engaging content that you can post on your company’s blog, newsletter, or your LinkedIn page.
Clients include: Huron Consulting, Handled, TopRank Marketing
Case Studies
I love case studies as a marketing tool because they show rather than just tell. I conduct interviews with your internal team and your customer to get the details on the challenges they faced, how they leveraged your business’s product or service to solve it, and the resulting impact on revenue, efficiency, etc.
Clients include: Anthology, LinkedIn
White Papers, Reports, and eBooks
Got a project that requires in-depth research and analysis? I’m able get up to speed quickly on complex topics, interview subject matter experts, and synthesize research to develop a well-organized, comprehensive, and compelling narrative on complex topics.
Clients include: Blueshift, ImageTrend, Meltzer Hellrung, Headspace, Human Resources Pro, Huron Consulting, Tork, Gabe’s Construction
Content Consulting, Planning, and Strategy
Content Marketing Audit
The first step to gaining control over your content marketing efforts is to understand what content you have already and how it may be updated, refreshed, repackaged, or otherwise reused (as well as what needs to go).
In this service I evaluate and document every piece of your content—website pages, blog posts, case studies, reports, webinars, podcasts, and so on—and make specific suggestions for each. This gives you visibility into opportunities and gaps in your content marketing and a starting point for future content planning.
Starting at $750
Style Guide
Many businesses understand the value of a visual style guide but overlook the importance of editorial guidelines for content. Issues like how titles and headings are presented, what words are capitalized and abbreviated, voice and tone, and whether to use the Oxford comma ensure that your content is presented in a uniform manner across all channels. This is critical to projecting a professional image and ensuring consistency.
Whether you are a new business just beginning to generate content or have already published a significant amount, I can create a comprehensive document to serve as a resource for internal employees and freelancers.
Starting at $600
Content Planning
Are you coming up empty when trying to generate ideas for your company blog or resource center? I’ll work with you to identify topics that resonate with your target audience, helping you bring in more traffic, build your brand authority and credibility, and cultivate trust with prospective customers.
3 months: starting at $1000
6 months: starting at $2000
Content Operations
Without established processes for content marketing, it’s all too easy for projects to languish, face delays, and waste resources.
This service includes:
A customized content brief template to document deliverables and support communication and accountability
Identifying internal employees best positioned and qualified to oversee operations and creating a list of responsibilities and tasks
Workflows and timelines for content creation, review, and publication
Guidance on best practices for finding and working with freelance writers
Starting at $750