Free eBook: “How to Commission a White Paper”
White papers are an effective way to show your organization’s thought leadership and unique ideas. But the complexity and time required to plan and write them are common barriers that prevent many marketing departments from taking advantage of this form of content.
In this eBook, I go through the steps of planning and writing a white paper, including:
How to find a topic
Identifying a qualified freelance writer
What writers typically charge for white papers
Best practices for working with freelance writers
Tactics for promoting your white paper
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