Research-driven content for complex industries.
Amplify your brand, build authority, and drive more web traffic, downloads, and lead generation.
Hi, I’m Heather, Chicago-based freelance content marketing writer, content strategist + executive thought leadership ghostwriter.
I work with B2B and B2C businesses in complex industries like healthcare, healthtech, edtech, climate tech, SaaS—lots of kinds of tech!—to design and create strategic, authentic, human content that:
Doesn’t just show potential clients how your solutions work—they'll understand why they need them.
Communicates the value, differentiators, and results of your products and services to your ideal audience in a reader-friendly, original voice across channels
Positions your executives as trusted thought leaders in your industry
Generates brand awareness, website traffic, downloads, shares, leads, and sales
Resonates with decision-makers and inspires them to take the next step, whether that’s booking a demo, starting a conversation, or buying your solution.
If you want to build authority that pulls in the right audience and turns “hmm, maybe” into “how do we get started?”—let’s talk.
Featured Content
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How to Stay Ahead of a Cybersecurity Breach with the Right Resilience Strategy
Commvault/Harvard Business Review
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Charting a Path Forward: Guidance for L&D and HR Leaders Navigating AI
Hone
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The Language of Credit Pathways: A Terminology Guide
Junior Achievement
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Five Ways Data Science Is Improving EMS
ImageTrend
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Blackboard Learn Ultra & Microsoft Teams: How Seamless Integration Is Driving Greater Student Connection and Engagement
Anthology
Create content that enhances credibility and drives action.
Maybe you’re an effective but under-resourced marketing manager. Perhaps you’re a busy executive with lots of thought leadership ideas but no time to write. Or your business needs help with developing and implementing a content strategy framework that ensures you stand out from the competition.
Together we can plan and create high-quality content that resonates with your target audience, builds your authority, expands your business or professional profile, and helps you reach your marketing goals.
How I can help.
Articles
Blog post campaigns
Brand journalism
Case studies
White papers
Playbooks
Reports
eBooks
Thought leadership
Ghostwriting for executives and senior leaders
Websites
Pitch decks/webinar decks
Editorial calendars
Brand messaging & strategy
Content strategy
Websites
Pitch decks/webinar decks
Competitor and content audits
Ready to work on a strategy and deliverables that turn ideas into action?
Why work with me?
I bring fresh insights. With limited bandwidth, it can be tough for internal teams to develop a comprehensive view of content. I’m skilled at looking at the industry landscape and your business to identify gaps and opportunities, design messaging that elevates your business in a competitive landscape, and translating my findings into deliverables that move the needle.
Whether I'm auditing your existing content to uncover what's working (and what's not), researching competitors to fine-tune your positioning and brand voice, or crafting bylined articles that open doors, I bring both the strategic lens and the writing chops to make it happen.
I look at your data and ask the right questions. As a former journalist, I know how to find the meaningful insights that power detailed, informative, and persuasive content.
Leveraging my 15+ years of experience and skills in research synthesis, interviewing, and data-driven storytelling, we’ll translate technical complexity into clear narratives that drive action. With your documentation, access to subject matter experts, and research pulled from authoritative industry resources, together we identify the nuances that matter.
Whether we’re talking data analytics and AI solutions, medtech devices, or sustainable energy sources, the result is content that makes a measurable impact.
Authoritative content—without the jargon. In complex industries and verticals like SaaS, healthcare, healthtech, edtech, and cybersecurity, plain language backed up by evidence in your websites, landing pages, blog posts, white papers, and pitch decks helps eliminate opaque terminology that prevents your best leads from taking action.
Together we’ll combine statistics, concrete outcomes, and powerful details into narratives written for humans that are relevant, digestible, and engaging.
Easy (and fun) to work with. I love learning new things to help companies create clear, effective messaging that connects with target audiences. Previous ghostwriting clients have appreciated my ability to intuit what they want to say in their own voice, getting bylines in Forbes and industry publications that amplify their profiles.
Expect smart questions, a few jokes, and genuine enthusiasm and curiosity about what you do. My goal is to make content planning feel less like a chore and more like an interesting conversation.
What’s it like to partner with me?
Hear from happy clients about their experience working together.
“Heather is one of the most knowledgeable content writers I’ve had the pleasure of working with in a freelance capacity. Her writing is a true pleasure to edit. Her work uplifts our content strategies for technical and complex university programs and their prospective students.
”Heather is able to write for such a diverse range of audiences, and her research skills are well-demonstrated in her final product. I rarely have extensive edits on Heather’s drafts; she is thoughtful and purposeful from assignment to publication. Heather is responsive, organized and kind.
”I look forward to working with Heather whenever our availability matches up — don’t pass up an opportunity to do the same!”
—Kate Samano, former Content Marketing Director, AllCampus
“Heather has written and edited several pieces for M. Holland, some of a highly technical nature. I have been consistently impressed by her ability to research a complex topic and present it in a way that is informative and accurate while holding the reader's interest, while also matching our brand voice and tone. She is a consummate professional and working with her is easy and enjoyable. If you are looking for a high-performing content creator who can handle a wide range of projects, look no further.”
—Suky Lawlor, Marketing & Communications Director, M. Holland
“From day one, she quickly grasped the complexities of our industry, the challenges our customers face, and the nuances that make our content truly resonate.
”Heather’s work is consistently well-researched, insightful, and polished—she never misses a deadline and always delivers high-quality, meaningful content. Beyond her skills as a writer, she’s an absolute joy to work with. She makes the process effortless, ensuring that each piece feels authentic and valuable to our audience. If you're looking for a talented content writer who understands how to craft compelling, customer-focused stories, I can't recommend Heather highly enough!”
—Teagan Fast, Senior Content Writer, ImageTrend
“Heather is a key asset for any content operation. From blog posts and landing pages to social messages and emails and beyond, Heather writes clean, compelling copy that engages the right audience. She asks the right questions, gives thoughtful input and always delivers on time. I can’t say enough great things about Heather and her skills as a writer and content strategist.”
—Anne Leuman, former Project Manager, Top Rank Marketing
Ready to take your content from blah to buzzworthy?
Want to know what’s going on in content marketing? Me, too!
I monitor reports and insights from respected sources and share the biggest trends and shifts in my bimonthly newsletter.
My goal is to help you allocate your resources and efforts for the biggest impact.