The buzz around Chicago clothing line Creatures of the Wind–it will be featured in the March issue of W, which is, needless to say, a Big Deal–is thanks to some savvy marketing and networking (not to mention great talent) from designers Shane Gabier and Christopher Peters. Their rise is concurrent with an increasing interest in Chicago designers, thanks to Michelle Obama and Maria Pinto, although their path is their own.

Read more about the line and the designers in my story in this week’s Chicago Reader, available online here.

Tags: chicago reader, christopher peters, creatures of the wind, shane gabier